Scan-Convert A/S · Digital transformation · 2025
One direction, from screen to site.
A three-month website overhaul carried through responsive design, WordPress implementation, field work, motion-led presentation, and staff photography.
In brief
A clearer digital presence, built all the way through.
- Challenge
- Replace an outdated, dense website with a clearer presentation of Scan-Convert’s services, people, and industrial expertise.
- Solution
- Redesign and build a responsive landing page and supporting pages, then extend the direction into motion, field material, and staff portraits.
- Result
- A delivered WordPress page system with a more coherent visual language across web, video treatment, and photography.
- Role
- Digital designer & project owner
- Timeline
- Three months · 2025
- Platform
- WordPress + Elementor
- Scope
- Web · UI · Motion · Photo
Website overhaul
Make the company easier to understand at a glance.
The original landing page brought navigation, company context, an award, and several service areas into one dense blue-and-white composition. The company’s expertise was present, but the hierarchy made it difficult to absorb quickly.
I led the responsive redesign and implemented the landing page and supporting pages directly in WordPress and Elementor. Clearer type, image-led service chapters, and stronger separation between context and action gave the content room to work.
The shift is deliberately visible in the work itself: fewer competing messages, stronger image hierarchy, and one page language carried beyond the homepage.
Field work
Connect the interface to the environment behind it.
Alongside the website, I filmed an explainer video about the company. We drove to sites around Copenhagen to capture Scan-Convert’s installed solutions and staff operating industrial equipment, filmed in the workshop, and recorded the CEO presenting the company to camera.
The explainer was never released, but the shoots gave me first-hand material and a close look at the company behind the website. For the site’s full-screen video background, I stitched together existing company footage and shaped the text and graphic treatment around it.
Not every project gets released. The explainer didn’t, but the footage is still there to build on.
Staff photography
Give the people behind the company the same consistency.
I arranged and photographed the team for the About page, then handled colour correction and transparent-background editing for each portrait.
A repeatable crop, consistent lighting and one neutral background let five individual portraits read as one visual system rather than an unrelated gallery.
The portraits extend the redesign into something more human while still feeling unmistakably part of the same brand world.
- Jes Bo
- Camilla
- Abdulahi
- Krisztian
- Tuong
Impact
The value is visible in the delivery.
The strongest evidence is practical: a broader digital presence delivered inside the existing platform, with one visual direction extending beyond the interface.
- Delivered
- A responsive landing page and supporting pages implemented in WordPress and Elementor.
- Connected
- UI, motion treatment, video editing, field material, and staff imagery shaped as one outward expression.
- Ownership
- I carried the work from direction into implementation, keeping design decisions close to production.
Recommendation from Scan-Convert’s CEO
“Your dedication and approach to both your work and that of your colleagues are at an exceptionally high professional level. Naturally, you have my warmest recommendation - professionally as well as with regard to your strong interpersonal skills.”